Cookie Policy

This Cookie Policy (“Cookies”) applies to the website (the “Site”). It describes how Multicolore / Piknic Électronik handle the information collected about you when you browse the Site and how you can manage your preferences. In this Cookie Policy, the terms “cookies” or “cookie” also encompass similar technologies such as pixels, locally shared objects, Flash cookies, invisible pixels, web bugs, device fingerprints, or hidden identifiers.

What is a cookie?

To improve the sites, we use small files commonly known as “cookies”. A cookie is a small amount of data that often includes a unique identifier sent to your device from websites and stored in your browser or on your device’s hard drive.

Why do we use cookies?

We use cookies to:

• Recognize when you visit the websites;

• Obtain information about your preferences and your use of the websites;

• Conduct research and statistical analyses to help improve our content and services and to better understand our users' requirements;

• Target our marketing and advertising campaigns more effectively by providing advertisements based on your interests and personalized according to them;

• Make your online experience more efficient and enjoyable.

For more information on our use of cookies, see below.

What types of cookies do we use?

When you browse the Site, different types of cookies are deposited and stored on your device. Here is more information about cookies:

First-party vs. third-party cookies

A first-party cookie is a cookie that we place on your device, while a third-party cookie is a cookie placed by another company (such as one of our partners). The Site contains third-party content as well as hyperlinks to third-party sites, locations, platforms, and services (the “Third-Party Services”). Additionally, our Site contains cookies managed by third parties. For example, we use audience measurement and analysis services from certain third parties such as Google Analytics Reporting, Demographics, and Interest Reporting, as well as other integrated services that require information collection by Google Analytics, including information collection via cookies. Similarly, advertising services, advertisers, and other third parties may use cookies on our Site and Third-Party Services to track your activities across different services and over time and to personalize advertisements based on your activities, which may involve presenting you with an advertisement on a Third-Party Service or a third-party device after you have left the Site (“personalized advertising”).

Session cookies vs. persistent cookies

A session cookie is a cookie that is temporarily stored on your device; it appears when you access the Site and disappears when you close your internet browser window. A persistent cookie is a cookie that remains stored on your device for a predetermined period to allow us to remember your preferences for future visits.

Strictly necessary cookies

These cookies are essential for your navigation on the Site and its proper functioning. They allow you to use the Site's features and the services you request on the Site. For example, these cookies help us remember your device’s screen resolution. They are also essential for accessing secure areas of the Site. Here is a list of the main strictly necessary cookies used on the Site.

Performance cookies

These cookies collect information about your use of the Site. For example, they identify the pages you visit most frequently and track error messages you receive during navigation. Here is a list of the main performance cookies used on the Site.

Functionality cookies

These cookies are necessary to remember the choices you make when navigating the Site, such as your language preference. They also identify the region where you are located when you navigate the Site. A list of the main functionality cookies used on the Site is available via the consent banner.

Advertising and personalized advertising cookies

These cookies collect information about your behaviour on the Site. They are used to personalize advertising according to your interests. They can be first-party cookies or third-party cookies. These cookies are persistent cookies. Consequently, they remain stored on your device for the established period within the cookie. The list of advertising and personalized advertising cookies is available via the consent banner.

Audience measurement cookies

As previously indicated, our Site uses Google Analytics cookies to measure and track the performance of our Site and optimize your online experience. You can find more details about these cookies at the following address: Usage of cookies by Google Analytics.

If you do not want Google Analytics to track your activities not only on our Site but also on other websites, please visit the following website: Deactivate Google Analytics tracking.

Social media plug-ins (or “social network cookies”)

Our Site uses various plug-ins provided by most social media platforms (e.g., facebook.com, instagram.com, youtube.com, and twitter.com) to allow you to interact with us on these platforms (e.g., by selecting the “Like” option on our webpage, sharing posts from our webpage, etc.). When browsing the Site, if you have consented, your browsing data may be directly transferred to the concerned social media platform even without direct interaction on your part. Please review the privacy policy of each of these social media platforms to learn more about how these cookies function. You can also allow us to access certain information about you from these social media platforms (e.g., by logging in via networks such as Facebook, Twitter, YouTube, Instagram, Tumblr, and Snapchat). When you do so, you allow us to collect information based on your settings on these platforms and in accordance with the privacy policies of these Third-Party Services.

It is your responsibility to control your settings and read and understand these privacy policies. Please note, however, that the privacy settings you have set on these Third-Party Services do not apply to the information we have collected and/or the processing activities we may implement with this information. The processing activities implemented with the information we collect via these Third-Party Services will be governed by this Cookie Policy and our Privacy Policy. If you publicly reference our Site on a Third-Party Service (e.g., using a hashtag associated with us in a post), we may use that reference on or in connection with our Site.

How can I manage my preferences?

We request your consent before placing cookies on your device unless they are essential to provide you with a service you have requested. You can set your browser to block cookies, including those linked to our services. However, it is important to remember that some features of the Site may not function properly if cookies are disabled. Cookies allow you to take full advantage of the best features of the Site. We, therefore, recommend enabling their placement.

Here are some examples of how to configure your cookie preferences for the main browsers:

For Internet Explorer (9, 10, 11):

1. Select Tools
2. Internet Options
3. Privacy
4. Select your desired setting

For Chrome:

1. Select Settings
2. Show advanced settings
3. Privacy
4. Select your desired setting

For Mozilla Firefox:

1. Select the “Tools” menu
2. Options
3. Privacy tab
4. Select your desired setting

For Safari:

1. Preferences
2. Privacy
3. Select your desired setting

You can also use the help function from your browser’s toolbar to prevent your browser from accepting new cookies, have it notify you when a new cookie is placed, or disable cookies altogether.

You can exercise your choices regarding personalised advertising by exercising your opt-out rights. Some advertisers and service providers that provide us with advertising-related services, as well as some of our partners, are part of the Digital Advertising Alliance (DAA), a self-regulatory program for online behavioural advertising. To learn more about how to exercise some of your choices regarding personalised advertising, visitwww.aboutads.info/choices. Some of these companies may also be members of the Network Advertising Initiative (NAI). To learn more about the NAI and the options available to you for opting out of personalised advertising for member companies, visitwww.networkadvertising.org. However, please note that even if you can opt out of certain personalised advertisements, you may still continue to receive or see other types of advertisements. Your opt-out only means that the selected members will no longer deliver personalised advertisements to you, but it does not mean that you will no longer receive targeted content and/or advertisements (e.g., from other advertising networks or simply basic, non-interest-based advertisements). We are not responsible for the effectiveness or compliance of the opt-out mechanisms or programs to which these third parties have subscribed, or even the veracity of their commitments to these programs.

Contact Us

All requests related to our Cookie Policy can be sent to our privacy officer via the email address privacy@multicolore.ca or by mail to the following postal address to the attention of:

Personal information protection committee

Multicolore

500 East Ste Catherine Street

Montreal, Qc, Canada, H2L 2C6